Here’s how marketing automation increases leads

Marketing automation has become an essential part of every business’s marketing strategy. Thanks to innovations in IT, business marketing tools have become more affordable for small retailers, online sellers, and other mom-and-pop operations. Don’t pass up the opportunity to maximize all the marketing automation tools available that can increase your leads and give you these […]

From Servers to Services: A great game of technology Jenga

Going from servers to services is a lot like playing a game of Jenga. You have to pull out all the various blocks (apps) without knocking over the tower (your business). You can go for the slow methodical method, or the "turn if off and see who complains" method.

How to choose the best MSP

Business owners are increasingly realizing the importance of adopting efficient, flexible, and cost-effective IT systems. But as customers’ expectations rise, IT becomes far too complex and demanding for businesses to manage alone. This is why many companies outsource their IT needs to a managed IT services provider (MSP). MSPs defined MSPs are companies composed of […]

Impact of technology in urgent and primary care clinics

The impact of technology in urgent and primary care clinics can make provider's patient encounters better, or a frustrating exercise in attempting to get everything put into the EHR correctly! Ideally the technology sits in the background and is seamlessly integrated with the clinic workflows.

Impact of technology in family-owned businesses

The impact of technology in private and family-owned businesses can be the difference in scaling up, or sliding down. There are two key differences we have observed in how private and family-owned businesses approach technology change and investments.

People are the process

Most family businesses are built on people with whatever resources they had at the time.

Ignore these outdated disaster recovery myths

Disaster recovery (DR) used to be an expensive solution that relied predominantly on tape backups. Today, cloud computing has dramatically changed the DR landscape, affording even small- and medium-sized businesses cheaper and more reliable DR solutions. Unfortunately, there are still a number of misconceptions about DR. Here are three myths that no longer apply. Myth […]

Recalibrate your technology plan: Cloud Collaboration

Workforce collaboration has changed. We aren't going back to conference rooms full of people, and that's a good thing. When you are recalibrating your technology plan enabling cloud collaboration should be a part of it. This is more than video conferencing and screen sharing.

Why it pays to have a good-looking website

In a recent survey of 1,800 customers, 42% said they’re “very unlikely” to purchase from ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit. If your business website fails to make a critical good first impression, it could lose […]

Recalibrate your technology plan: Zero Trust Security

Get ready to hear a lot about the Zero Trust security model going forward. The #wfh movement has put this front and center in any technology planning discussion. This is not a fad or product to implement, it's a mindset shift that needs to occur in our technology planning.

Recalibrate your technology plan: Communication

Business communication is and will continue to be based on direct human interaction. The massive switch to online video conferencing has confirmed this during the COVID-19 situation. Voice is also a critical communication tool that is often taken for granted or not properly planned for.