Quit setting your money on fire

The idea of people actually setting money on fire is pretty humorous. Watching it happen in real life is less satisfying, wasteful even, so let’s stop doing it with our technology spend! A proper technology roadmap will link your spending to business results on an ongoing basis. We have written extensively about this HERE, HERE, […]

Recalibrate your technology plan: Communication

Business communication is and will continue to be based on direct human interaction. The massive switch to online video conferencing confirmed this during COVID-19. Voice is also a critical communication tool often taken for granted or not properly planned for. When recalibrating your technology plan it is important to understand how to plan for voice […]

It is time to recalibrate your technology plan

No matter how good your technology plan was going into 2020, it is time to recalibrate it. The business environment has permanently changed and will not be going back to “how it was” with or without COVID-19. Thousands of workers shifted to #wfh for the first time, and guess what? They were MORE productive than […]

More to social media value than meets the eye

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value. In […]