The idea of people actually setting money on fire is pretty humorous. Watching it happen in real life is less satisfying, wasteful even, so let's stop doing it with our technology spend! A proper technology roadmap will link your spending to business results on an ongoing basis.
Business communication is and will continue to be based on direct human interaction. The massive switch to online video conferencing has confirmed this during the COVID-19 situation. Voice is also a critical communication tool that is often taken for granted or not properly planned for.
No matter how good your technology plan was going into 2020, it is time to recalibrate it. The business environment has permanently changed and will not be going back to "how it was" with or without COVID-19. Thousands of workers shifted to #wfh for the first time, and guess what? They were MORE productive than they have ever been.
When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media.