Why website engagement is a crucial metric
When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]
Google puts a premium in mobile searching
When it comes to business-related searches, Google is second to none. But despite being the industry leader in search engines, this powerhouse is never complacent. Recently, it made changes to its search feature and became mobile-first. If you’re wondering what this strategy could mean for you and your business, read on. Google search works by […]
4 Useful Google apps you didn’t know you needed
Facebook, Instagram, Gmail, Google Maps, and YouTube are applications that most smartphone owners know by heart. These cross-platform apps are so popular that they tend to bury other more use within the app store. Moving away from the “Most Downloaded Apps” section will reveal plenty of helpful apps you probably didn’t know you needed, such […]
What you need to know about Google Posts
As a small- and medium-sized business, you can’t miss out on this opportunity to leverage Google’s search results. With Google Posts, businesses can create content highly ranked in Google search results for their names, even without having a website. Here’s how this works. What they can do Google Posts allow users to communicate directly in […]
Track activities on documents with G Suite
G Suite is Google’s all-in-one computing, productivity, and collaboration tool. It comprises of Gmail, Hangouts, Calendar, Google+, Docs, Sheets, and more, allowing for better collaboration, data sharing, and work efficiency. Here’s how to configure it. Allow display views inside and outside your business Activity dashboards typically provide limited details on file activity that one can […]
Google Alerts: Keep watch on your business
You can keep tabs on your business online and in real time using Google Alerts, a free and easy- to-use content change detection and notification service. You can even use this tool to monitor your competitors. Read on to learn how it can help you. What is Google Alerts? Google Alerts allows you to monitor […]
How to get the best out of G Suite
G Suite is Google’s powerful productivity and collaboration platform. The suite includes popular Google apps like Gmail, Docs, Sheets, chat and video-conferencing apps, and so on. Many people are already familiar with these apps, but even those who use it every day may benefit from learning a trick or two on how to further maximize […]
4 Tricks for better indexing on Google
Google receives millions of search requests everyday. It’s no surprise that people have dedicated their entire careers to mastering how this process takes place and how they can boost sites’ ranking for their own financial gain. Here are four quick tips and tricks for improving your Google search ranking. Make sure you’re indexed by Google […]
An introduction to G Suite Apps
Cloud computing is a trend among businesses, and one company that’s leading it is Google. After years of development and upgrades, they’ve released a cloud-based productivity suite known as G Suite. G Suite puts all of Google’s most popular apps into one package. Let’s take a closer look at all it has to offer. Gmail […]
How to get the most from your business data
Are you making the most of your business’s greatest assets? The data your employees and customers generate is an unsung hero, just waiting to take your business to the next level. Obviously, enough information can help any company make better decisions, but how can a small or medium-sized organization use data analysis to increase revenue? […]