Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

Google puts a premium in mobile searching

When it comes to business-related searches, Google is second to none. But despite being the industry leader in search engines, this powerhouse is never complacent. Recently, it made changes to its search feature and became mobile-first. If you’re wondering what this strategy could mean for you and your business, read on. Google search works by […]

4 Useful Google apps you didn’t know you needed

Facebook, Instagram, Gmail, Google Maps, and YouTube are applications that most smartphone owners know by heart. These cross-platform apps are so popular that they tend to bury other more use within the app store. Moving away from the “Most Downloaded Apps” section will reveal plenty of helpful apps you probably didn’t know you needed, such […]

What you need to know about Google Posts

As a small- and medium-sized business, you can’t miss out on this opportunity to leverage Google’s search results. With Google Posts, businesses can create content highly ranked in Google search results for their names, even without having a website. Here’s how this works. What they can do Google Posts allow users to communicate directly in […]

Track activities on documents with G Suite

G Suite is Google’s all-in-one computing, productivity, and collaboration tool. It comprises of Gmail, Hangouts, Calendar, Google+, Docs, Sheets, and more, allowing for better collaboration, data sharing, and work efficiency. Here’s how to configure it. Allow display views inside and outside your business Activity dashboards typically provide limited details on file activity that one can […]

Google Alerts: Keep watch on your business

You can keep tabs on your business online and in real time using Google Alerts, a free and easy- to-use content change detection and notification service. You can even use this tool to monitor your competitors. Read on to learn how it can help you. What is Google Alerts? Google Alerts allows you to monitor […]

How to get the best out of G Suite

G Suite is Google’s powerful productivity and collaboration platform. The suite includes popular Google apps like Gmail, Docs, Sheets, chat and video-conferencing apps, and so on. Many people are already familiar with these apps, but even those who use it every day may benefit from learning a trick or two on how to further maximize […]

4 Tricks for better indexing on Google

Google receives millions of search requests everyday. It’s no surprise that people have dedicated their entire careers to mastering how this process takes place and how they can boost sites’ ranking for their own financial gain. Here are four quick tips and tricks for improving your Google search ranking. Make sure you’re indexed by Google […]

An introduction to G Suite Apps

Cloud computing is a trend among businesses, and one company that’s leading it is Google. After years of development and upgrades, they’ve released a cloud-based productivity suite known as G Suite. G Suite puts all of Google’s most popular apps into one package. Let’s take a closer look at all it has to offer. Gmail […]

How to get the most from your business data

Are you making the most of your business’s greatest assets? The data your employees and customers generate is an unsung hero, just waiting to take your business to the next level. Obviously, enough information can help any company make better decisions, but how can a small or medium-sized organization use data analysis to increase revenue? […]

Google Pixel 3 news and early predictions

New Google smartphones are expected to be released in late 2018. So far, details of the new device — which will most likely be dubbed Google Pixel 3 — have been scarce, but we’ve rounded up all the latest leaks. Read on to find out more. Design What we’re hearing through the grapevine is that […]

Chrome: From HTTP to HTTPS

Google Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. And starting in July, Chrome will mark all HTTP sites as “not secure.” Google hopes this move will nudge users away from the unencrypted web. Read on to learn more about the forthcoming changes. For several years, Google has moved toward […]

Android P: Top Features You Must Know

Fans of Android mobile devices look forward to each new version of Google’s operating system as it shows off new features. Aside from being easier and more efficient for developers to create applications on it, there are some improvements for consumers to look forward to when they update or buy a device that runs the […]

What you must know about Google I/O 2018

The Google I/O event brings major executives, engineers, and platform developers together to talk about the latest features and developments. This year’s conference just ended, and it looks like consumers have plenty to look forward to. What happened at Google I/O 2018? While the primary focus of the Google I/O conference was on the developers, […]

How to set up your G Suite activity dashboard

G Suite users can finally see which of their colleagues viewed a document on the new activity dashboard, along with a time and date. It functions as an added collaboration tool in Google Slides, Docs, and Sheets showing every file comment, change, or suggested edit. Here are two ways to properly configure it. Allow display […]

Chrome users panic as new scam spreads

With evolving technology comes evolving threats. Recently, a researcher revealed that a new type of scam freezes Google Chrome and tricks users into believing that their network security has been compromised. Little did they know that following instructions listed on the screen will lead to an actual security breach. The End Game The scam works […]

Google Updates Chrome with New Features

As the patience and attention span of web users decline, a minor flaw in a website can make or break a business. People want to be impressed the moment they load a website, and that rarely happens in the presence of annoying ads and videos. Google recognizes this, and has upgraded the Chrome browser accordingly. […]

Virtualization services safe from CPU flaws

Everyone has been trying to make sense of recently discovered vulnerabilities that affect almost every computer in use today. All you really need to know about the Spectre and Meltdown bugs is that they make it very easy to spy on private information stored on a computer. But if you’re using virtual desktops or servers, […]

Google releases year-long security study

Passwords are your first line of defense against hackers. But over the years, they have developed plenty of methods to steal them. To gain a deeper understanding of how cybercriminals operate, Google analyzed the causes of leaked login credentials. Here are the results. The results From March 2016 to March 2017, Google and UC Berkeley […]

Use Google search to schedule appointments

There are countless platforms that showcase, review and link to small businesses, but few have as much impact as Google does. Although business owners can’t choose where their site ranks in the search results, they can edit information that is displayed and insert some flashy new features. How to edit your business’s Google listing When […]

Handy updates in Google’s website creator

Google Sites, one of Google’s lesser-known applications, allows businesses to intra-company create websites in minutes. Previously, G Suite account owners used it to design websites using simple templates. But with new enhancements to Google Sites, users have even more design options and features. Simplified interface Previous editions of Google Sites had plenty of complex and […]

Google’s 2-Step Verification sign-in

Last year, the National Institute of Standards and Technology removed SMS two-factor authentication from its list of preferred authentication methods. Since then, Google has encouraged users to use prompts-based 2-Step Verification (2-SV) methods instead. Find out why: Security was the main concern. According to Google, “This is being done because SMS text-message verifications are one-time […]

Easily back up and sync with Google’s new app

Employees don’t usually prioritize managing files and photos because they can be tedious and time-consuming. Those who have to deal with a high volume of files and photos across different devices often depend on the auto-sync functions of Google Drive or do manual backups on external drives or SD cards. With Google’s nifty new application, […]

Do you know what Google Posts are?

Businesses in the 21st century rely on a strong digital presence to keep up with the competition. There’s a new tool that helps with just that: Google Posts. Read on to learn its potentially game-changing capabilities and when SMBs can expect to get a piece of the action. What they can do Google Posts basically […]

New anti-phishing features for Gmail

Cybercriminals have been relentless throughout 2017. In the past couple of months, hackers discovered new malware strains and software vulnerabilities that have overwhelmed thousands of businesses worldwide. But despite these new attacks, hackers still have an old, yet effective trick up their sleeves: phishing scams. To this day, sending fraudulent emails to steal sensitive information […]

How machine learning boosts productivity

Did you know that the applications you use learn something new about you every day? If you’re using any of the G Suite applications, their machine learning algorithms — a set of mechanisms that study usage patterns — derive data based on your work patterns and frequently used files, and then make sensible suggestions accordingly. […]

This fake Google app is really a phishing scam

As the technology that recognizes and thwarts malware becomes more advanced, hackers are finding it much easier to trick overly trusting humans to do their dirty work for them. Known as social engineering, it’s a dangerous trend that is becoming increasingly prevalent. Read on to educate yourself on how to avoid the most recent scam […]

5 G Suite updates and improvements in 2017

Software updates may be a pain to keep up with, but it’s always a nice surprise when Google doles out new updates for their cloud platform. Every month, G Suite, formerly known as Google Apps, gets new updates and enhancements that provide huge quality-of-life improvements for businesses and consumers. This year, there have been stand-out […]

Google makes its cloud platform Always Free

To those who are unfamiliar with Google Cloud Platform, it’s an app-development program offered via Google’s public cloud. It is Google’s answer to Amazon Web Services (AWS) and Microsoft Azure. Like those two cloud platforms, Google Cloud Platform offers similar services and a similarly structured free-trial period. Recently, Google improved its own service with an […]

New smart search engine for G Suite users

Google Cloud Search is the latest tool launched for business customers that allow users to search across their G Suite products including Drive, Gmail, Sites, Calendar, Docs, Contacts and more. It was previously available in a limited preview, named Springboard, and was described as something similar to Google Now for enterprise workers. Google Cloud Search […]

4 Google apps to start using now

Google Play has a wealth of applications that you can wyopend a whole day exploring. But with numerous categories and hundreds of apps available on Google’s App Store, looking for productivity-increasing tools may be too time-consuming. Sifting through dozens of potentially helpful apps amidst a bunch of barely useful ones might not be the best […]

Office 365 and G Suite

Google and Microsoft have both set impressive milestones in the tech industry. These industry giants continually roll out innovative solutions that simplify the lives of users around the world, especially with G Suite and Office 365. This raises a question: Which is a better option for your business? Cost and commitment G Suite offers two […]

The latest Cloud Print service from Google

When you picture cloud computing and printing devices, you might think of endless copies of clouds flying out of the printer. But that analogy wouldn’t quite apply for Google’s Cloud Print service, though. This cloud-computing hybrid allows you to access both regular and internet-enabled printers through the Internet. What are the benefits? Are they worth […]

Google Assistant lets you type on new version

By now, that voice on your smartphone that you constantly rely on to search for recipes or movie schedules may already be part of your Googling routine. As helpful as it is, barking commands at your Google Assistant, an intelligent personal assistant, isn’t always the best way to go. Not to worry, as the brains […]

Google App Maker offers business solutions

Until fairly recently, the development and creation of apps was a task accomplished only by seasoned coders and programmers. However, Google’s newest product offers businesses and users the opportunity to create their own apps with little to no programming language required. The goal is to compete with Microsoft and similar platforms for app creation and […]

Why Google search prioritizes mobile

More people use Google than they use any other search tool available. Because of this, Google constantly strives to improve functionality and its users’ search experience. So to that end, Google recently decided to make mobile search its top priority. Learn more about why the company has chosen to do so and what this could […]

Google Pixel features to look out for

This year, Google announced its grand entry into a market largely dominated by major companies like Samsung and Apple with the production of its first smartphone — the Google Pixel. Although it sports a design similar to the iPhone, Google is planning to offer distinct features that will enhance the user experience. What are they, […]

Can others access deleted Google history?

Like breaking up with past lovers, when deleting something from our browsing history, we all have that lingering feeling that it’s never really gone. Some may even suspect that multinational tech giants such as Google might have been keeping tabs on all the searches you’ve made — and they’re right. Unless a genie granted you […]

Improve searches with these Google tricks

Much like capturing someone’s heart, mastering the art of fully utilizing Google Search takes time, dedication and the willingness to learn new things. It’s an undeniable fact that we use Google Search almost on a daily basis, yet the only expertise we demonstrate is inputting a couple of terms and then relying on the search […]

4 tips to improve your SMBs Google indexing

It doesn’t matter if you’re a newbie or an expert in search engine optimization, the field changes so often that it can feel like trying to hold water in the palm of your hands. That can be pretty frustrating since businesses of any size and age need to get people to their sites in order […]

Apps for Work from Google gets an upgrade

Google claims that five million organizations around the world use Apps for Work, which is why their recent announcement regarding the service is such a big deal. If you use more than one of these services, you may love them as standalone apps but probably feel they could use some more cross functionality. Yet again, […]

Key announcements from Google I/O 2016

Drawing inspiration from King Arthur’s annual gathering of his knights at the round table, Google I/O is the 21st Century adaption. At this annual conference, knights are now developers and the sword and shield have become computers and software. Every year, the conference addresses (in great detail) the rundown of all the major announcements as […]

4 brilliant Gmail tips to optimize your inbox

Gmail has become a powerful email option for businesses since it can be attached to your domain. Easy to use, accessible from anywhere and always up-to-date, it has a lot to offer business users. But if you only use Gmail to send and receive emails, you’re barely scratching the surface of its true capabilities and […]

Google’s New Chatbot Messaging Service

It’s no great industry secret that despite dominating in other areas, Google is seriously lagging behind the competition when it comes to instant messaging applications. And now, rumor has it, the tech giant is preparing to put a stop to that and finally make its mark in this area. But what can Google offer that […]

How Google overcomes secure browsing issues

With the vast majority of end users turning to Google as their search engine or default browser of choice, it comes as no surprise to learn that the company takes security seriously. But in a perpetually changing landscape where anti-virus and anti-malware tools are constantly chasing their tails in order to stay up to date […]